These measures follow broader megatrends that widely change the culture of consumption and buying all over the world. Punda specializes in consumer values, market monitoring, and its analyses. Below, we have collected a group of current megatrends. More market trends and insights you will find in our focusingfuture.com portal.
From an individual’s point of view, automation is one of the most important factors that render the global equality possible. Although robotics and automation are considered to eliminate a half of the present work operations during the next decades, at the same time, they create new job descriptions and renders possible quick growth of the living standard also in developing economies. The Nordic system know-how plays an important role in controlling these changes.
The urbanisation has achieved a point where more than half of the world’s population lives in cities. Consequently, this has a strong effect on our food chain, infrastructure, building culture, logistics as well as social functioning models. In the Western countries, the development has strengthened the existence of urban ecoculture. It is important to realize how all this will change our requirements to the consumer products or demand, and what kind of the consumer types our markets will service in the future.
The Internet ecosystem is an essential part of this production economy we are living in. An industrial Internet, networked production models, digital identity of an individual, web trade revolution… All these are concepts that are related to a wider breakthrough concerning the collection of data and its effective usage. Thus, data is not any more uniform and just existing, but its collection and usage is an important part of the company’s business strategy.
The global business environment and new economies change the expectations set for products, the structure of the distribution channels and the segmentation. Even in a small segment, the globally operating business may grow big. On the other hand, in the distribution of products, it is necessary to adapt to different business models of different areas and cultures. Also, the role of one’s own activities has to be defined anew. Networked production models can offer the company a good localization strategy.