Punda’s customer has a long history in cooperating with a local distributor in China. The sale was in reasonable level, but did not match the size of the market and the company decided to set up its own unit in the country. They recruited Punda to do this, who is responsible for the operation, marketing and administration of the unit. To get there, Punda hired it’s own team for the customer.
After a year of cooperation, the customer is very satisfied with their decision. The strategy planned for the Chinese market has begun to live and the results follow the settled targets. The company is particularly satisfied with Punda’s flexibility in special situations, which are coming forward in China all the time. Things are always taken care of, and the continues reporting is of high quality and transparent. “Punda is a boutique-level export development organization that perfectly meets the needs of our company.”
Punda has had the pleasure of collaborating alongside one of China’s top ten most valuable brand houses, the country’s largest FMCG player, to develop the company’s brand portfolio. As the standard of living in the country has become middle-class, and international brands have found a foothold in the market, brand management has become an increasingly important tool in China. The accurate sales analysis of the FMCG market provides an excellent basis for market data, but alongside this historical data, the management of a portfolio of dozens of different product brands places particular emphasis on target group profiling and forecasting the consumption trends of these groups. With this holistic expertise and high-quality design, Punda’s team has been utilized in the company’s various business areas in recent years.
The partnership between Punda and a global technology leader has continued since before the start of the new millennium. Our comprehensive multi-channel brand management has involved everything from managing the company’s visual identity to designing sales tools and constructing digital service channels.