Punda’s BrandLab is a two-day training program where top professionals help you discover the basics of brand building. With the program, you will be able to understand more deeply
– when is the brand desirable and strong?
– what kind of touch points does the brand have and what is holistic brand management?
– what needs to be done in order to get to a situation where the brand generates a better profit than the competitors.
Petteri Kolinen is an experienced brand management professional. He has worked as a design director at Nokia, as well as a brand manager at major Nordic design houses such as Martela Corporation and Nanso Group. From 2015 to 2021, Kolinen worked as a vantage point for Finnish design expertise, as the CEO of Design Forum Finland. Today, he is the CEO of Punda Brand and serve companies with their brand journey.
His focus is on strengthening companies’ brand management capabilities through the development of business concepts and branding that brings together different stakeholders.
Marcus Keichel is a German Designer and Professor for product design at HTW Dresden University. He has also acted as a visiting professor in Universities of Berlin and Hannover. Marcus studied industrial design, architecture and cultural studies at the University of the Arts in Berlin owning a design leadership education too. At 2003 Marcus established his own design studio, Läufer & Keithel, with his wife Julia Läufer. They have won several highly appreciated design awards, like many Red Dots, latest this year, as well as German Design Award and Archiproduct.
As a specialist in design Marcus owns a great understanding in brand elements of different brands including differences in form, design process, functionalities, and portfolio structure. During the BrandLab he will open the structure of brand building outside the traditional aspect of graphic design and marketing communication and will lead participants to the methods to create a sustainable brand management culture to the organization. The brand is a corporate cultural leadership method participating in all functions of the company.
Book your seat to the next trainee programs from this link≫