Every encounter helps construct the brand.

It includes both visual and verbal experiences. It also refers to style, views of life, opinions and solidarity. A brand concept is a tool, which concretizes the strategy and brings together those with the same set of values behind common goals. It tells about the company’s quality level and the ways it acts.

Visual brand identity

The brand concept takes a stand on what tools and based on what kind of message the brand is built on. It visualizes the company’s look, tools and practices. It takes a stand on the way the company speaks, takes a stand and participates. At the same time, it improves the company’s recognizability.

A good brand concept will ensure faster development of the company through verbal and visual communication with the target audience. It speeds up everyday communication and optimizes resource allocation without having to constantly redesign.

Punda - Designing concepts for global competition


The visual external appearance of the company and its products must share the same language with the company’s brand and strategic plan. Colours, shapes and materials summarise the company’s philosophy to customers. In addition to understanding consumption trends, the purpose of the design is to increase their usability and functionality. Excellent design creates long-term solutions while compiling a complete picture of operations.

Managing marketing communication

The success of plans is determined by daily actions. Active marketing communication and continuous development are integral parts of brand management. The smooth progress of projects and good relationships with partners in different areas of operations guarantee that objectives are met in all areas – from the digital environment to stands at fairs and successful international communication projects.

Partnership with Punda means a dedicated co-operation
for your company’s business growth.

Contact information

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